Aug 4, 2020

Local tech company Menuat capitalizing on push for touch-free menu and ordering options


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Article By Alex Wilson via the Jacksonville Business Journal.

As retailers and restaurateurs continue to adapt to a rapidly changing marketplace, one local company is taking advantage of the need for touch-free technology.

Menuat, a St. Augustine-based company that focuses on digital menus for restaurants, has begun offering its clients an additional service – scannable QR codes for touch-free ordering and access to menus.

“After Covid hit, it took us all for a curveball. What does it look like to into a restaurant? How do they reopen, when do they reopen? How do they stand up to the CDC guidelines and what are the guidelines?” said Menuat CEO Jeff Charette. “So we did a lot of research and talked with our customers, and what we found was there was a major concern with high-touch surfaces.”

Charette said the company settled on QR codes – a piece of technology that was invented in the mid-90s but failed to see widespread adoption in the U.S. – and began partnering with another St. Augustine-based company, Menu Design, to launch the service.

“We took our platform that’s seven years old and brought it to restaurants, and what we did was replace it with no-touch menus that are scannable QR codes at the table,” Charette said. “At basically any touch point, they can pull up a menu on their phone. The menus are real-time and searchable, they’re accessible.”

With two options available – an ordering version and a read-only version – and the ability to design and launch a menu in as little as a day, Charette said a variety of Menuat clients began adopting the service. Charette listed the Crowne Plaza Jacksonville Airport Hotel as a local client who’d already opted for it. Read the full article here.

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