PS27 Ventures, an early-stage investment firm founded by Jim Stallings, hosted the Female Founders Forum on March 4, 2022, which among the speaker line-up, included a panel of venture capitalists, as well as Ellen Latham, founder of Orange Theory Fitness, an exercise franchise which hit $1 billion in sales in 2018.
There were multiple takeaways specific to entrepreneurship — from what makes a good pitch deck to how to appeal to investors. However, many of the insights were also relevant for solopreneurs who don’t intend to raise money or even in-house professionals who don’t plan to start a business:
Play to your strengths
“Focus on what you have, rather than what you don’t have.” – Ellen Latham
Latham repeatedly emphasized the importance of “shifting momentum up” by reminding yourself of what’s going well, instead of focusing on problems. She credits this attitude with enabling her comeback from being laid off from a dream job at a fitness studio to opening her own studio.