Feb 22, 2021

Blended Designs featured by USA Today

PS27 portfolio company, Blended Designs, was featured by USA Today in an article highlighting 11 Popular Black-owned Fashion Brands on Amazon. Read the full article here.

A must-have for kids.

We simply couldn’t go without mentioning Blended Designs, a Black-owned family business known for its range of kid-friendly backpacks bearing inspirational quotes. Husband-and-wife duo Casey and Harvey Kelley launched the brand back in 2014 with a collection of totes and handbags that depicted illustrations of Black women. It wasn’t until their son began asking for a backpack that reflected his identity, however, that it was transformed into the brand it is now. Upon further research, Casey discovered that only 2% of all backpacks represented minorities. As a result, she launched the 1954 collection—a line of school bags, lunch boxes and athletic gear for young children of color—shortly thereafter. Today, you can snag some of these all-encompassing backpack designs on Amazon from $29.95.

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