“It’s more than just images on a backpack”: Mom celebrates Brown v. Board of Education

Action News Jax reporter Courtney Cole spoke to a mom and local entrepreneur who’s found a creative and fashionable way to commemorate the decision and make sure history is not forgotten.

“A lot of people think, ‘That’s so long ago. That happened way back then. That was 65 years ago,’” said Casey Kelly.

But Kelly said the decision made by the U.S. Supreme Court on May 17, 1954, to desegregate American public schools is still relevant now. Kelly hopes her backpacks continue to park conversation about the Supreme Court decision and the continuing effort to improve education for all, moving forward.

“The backpacks themselves are about education. It’s about opportunity. And just like they desegregated schools, we’re desegregating the back-to-school category,” said Kelly.

Thousands of students and adults have purchased the backpacks. That’s 25,000 backpacks, in 48 states and 12 countries, all with one mission: to empower students. To see the full segment click here.