Episode 42 – Casey Kelley CEO of Blended Designs Knows the Ups and Downs of Entrepreneurship and Learned That Setting a Conscious Goal To Pivot Can Make All The Difference In The World!
When Casey’s son wanted a backpack that reflected his identity she saw an opportunity to meet a need in the market place. Blended Designs’ character and positive message products reflects the power of the Black community. When the word got out the business took off. However, 2020 brought challenges to many small businesses. Blended Designs felt the squeeze. However, Casey’s ingenuity led her to pursue a mask line of products, given the pandemic. The masks have been well received. Pivoting made a challenging time a little less challenging. Listen to the full episode here.