Mar 9, 2018

Representation Matters: How One Woman Is Empowering Black Children & Defying Stereotypes Through Backpacks

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Here’s a little-known fact: Less than 2% of the backpacks in the marketplace reflect children of color. After hearing this statistic, entrepreneur and Jacksonville, Florida-resident Casey R. Kelley set out to defy stereotypes and give Black children the representation they deserve with her apparel and backpack line, Blended Designs. Casey grew up in Indianapolis, Indiana and attended both Purdue University and the University of Cincinnati before working in Customer Insights and Analytics. Since 2014, her company has been dedicated to representation with products featuring positive affirmations and images for Black children. We recently caught up with Casey to discuss the major impact she has had on our youth since launching, how she was able to work with Common and Big Sean’s foundations, and so many gems on Black consumer insights.

To read the full interview click here. 

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